HOW TO CREATE THE PERFECT DESIGN PROCESS
HOW TO CREATE THE PERFECT DESIGN PROCESS
Streamline the design process to save wasted time and project reverse. We
explain the basics of how to get ideas from conception to completion. You might be a whizz with Photoshop, be an amazing illustrator or possess mad CSS
and JavaScript skills. But to harness your creativity and imagination, you need a solid design process to get your ideas from inception to production. Otherwise all your talents will go to waste and lesser - but more organised - mortals will steal your spot. So where do
you start? Well, let’s assume your quote has seen the green light, and you've received the detailed brief from your client. Now we'll take you through four distinct stages of a project, which form the bedrock of any design process...
Research
Research can throw up some unexpected results. It may show you, for example, that
the problem you need to solve is not the one the client was initially focused on. You may have to carry out further research to justify why your time is better spent on a more critical issue they may have overlooked. Far from upsetting your client, this should demonstrate an engagement in the project and attentive service
**Research will help you get inside the minds of your clients and their audience
For a successful outcome, you need to begin the project by reviewing and further researching: the client’s business goals, mission, values and brand equity
competing brands the intended audience You might think that some of these areas don't apply to you, or your project, but they do. These introductory research stages are vital for every designer.
Streamline the design process to save wasted time and project reverse. We
explain the basics of how to get ideas from conception to completion. You might be a whizz with Photoshop, be an amazing illustrator or possess mad CSS
and JavaScript skills. But to harness your creativity and imagination, you need a solid design process to get your ideas from inception to production. Otherwise all your talents will go to waste and lesser - but more organised - mortals will steal your spot. So where do
you start? Well, let’s assume your quote has seen the green light, and you've received the detailed brief from your client. Now we'll take you through four distinct stages of a project, which form the bedrock of any design process...
Research
Research can throw up some unexpected results. It may show you, for example, that
the problem you need to solve is not the one the client was initially focused on. You may have to carry out further research to justify why your time is better spent on a more critical issue they may have overlooked. Far from upsetting your client, this should demonstrate an engagement in the project and attentive service
**Research will help you get inside the minds of your clients and their audience
For a successful outcome, you need to begin the project by reviewing and further researching: the client’s business goals, mission, values and brand equity
competing brands the intended audience You might think that some of these areas don't apply to you, or your project, but they do. These introductory research stages are vital for every designer.
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